Our Partner

With high-quality products, instant delivery, and sincere after-sales service, Haocaitou (China) Co., Ltd. have won the recognition of well-known overseas supermarkets.

Our Advantage
About Us

Haocaitou (China) Co., Ltd.

As a leader in Chinese lactic acid bacteria beverage industry; As a creator of a series of new food categories; Haocaitou Food builds a great monument and achieves the successful future of the food industry by strategy! Haocaitou was established in October 2005, focusing on the food and beverage industry for nearly 20 years. Haocaitou adheres to the business philosophy of "market-oriented, customer-oriented, and people-oriented". It has three major categories: lactic acid bacteria beverages, snack foods and instant food. We have a high-quality product development, production management, and brand marketing team to create two famous brands "Haocaitou" and "Xiaoyang". On February 14th, 2015, Haocaitou reached a strategic cooperation with Sequoia Capital,which is the world's top investment fund, and took a solid step in the capital market. Based on the differentiation and functionalization of beverage category; the high grade of snack food category and the popularization and diversified development of instant food category, a number of well-known brand products have been created and sold throughout the domestic markets,as well as foreign countries,like South Korea, Southeast Asia,Middle East,etc. Until now, Haocaitou has realized the strategic layout of national production bases. We has six large-scale integrated production bases in Siyang, Jiangsu, Qianjiang in Hubei, Bazhong in Sichuan, Tongren in Guizhou, Guiyang in Guizhou, Xuancheng in Anhui, and Jinjiang Candy Production Park in Fujian, laying a solid foundation for enterprises to meet the needs of the whole national market. In 2009, Haocaitou launched a series of products such as "XiaoYang Sour Gummy Candy" and invited Wang Luodan to endorse it to create an new sub-category of Sour Gummy Candy. In 2013, the launch of "XiaoYang Lactic Acid" quickly led to the rapid development of the category of normal temperature lactic acid bacteria. XiaoYang also achieved a monthly sales volume of more than 200 million and became the leading brand of normal temperature lactic acid bacteria. In September 2019, XiaoYang teamed up with China's No. 1 animation IP "Nezha", and the "XiaoYang×Nezha" co-branded blockbuster launch, and Nezha jointly launched two major categories of lactic acid bacteria and candy, and six series of new products. In 2020, XiaoYang will be combined with the trend of youth, and will jointly name the current hot IP image "Kumamon Bear" to accelerate the brand penetration into the market and penetrate into the hearts of consumers. XiaoYang will also use this excellent IP image and combine offline marketing activities to create an IP for the Chinese food. Based on the great success of drinks and snack foods, Xiao Yang take the advantage for the rising of stay-at-home economy, take "good life comes from good food and good drink" as the brand slogan, sement the market with a unique and innovative product concept, invited popular singer and actor Lu Han for endorse, and launched a new variety of convenience foods such as camel milk, self heated rice, hot and sour rice noodles, river snails rice noodle, self heated noodles and self heated hot pot, Provide more delicious, healthy and safe alternative meal solutions for our consumers. At present, a variety of products have been fully introduced to the market which leads the new experience of substitute food and created a good reputation for the Xiao Yang substitute food series. After more than ten years of development and precipitation, haocaitou has cultivated a high-quality marketing, R & D and management team. We continuously enrich brand communication, innovate our product categories and improve our team management ability. In the future, Xiao Yang family will work together, forge ahead bravely, adhere to the mission of bringing health, delicacy and happiness to consumers. We will work hard towards the corporate vision and building a partnership food platform and creating value for the society!
2005
2005
Founded in
440
440
,000
square meters
3000
3000
employees working
10
$
10
billion
annual output value
YEARS OF EXPERIENCE
Product Categories

HAOCAITOU FOOD CO., LTD, is one of the most professional manufacture engaged in the research and development, production, sale and service of candy, beverage and instant food.

  • Candy Candy
    Candy

    Candy

    A variety of candies for you to choose from, like Sour and sweet gummy, yogurt drink gummy, fruit juice gummy, licorice gummy and jelly gummy, whatever you want, just tell us, we can do oem.
  • Beverage Beverage
    Beverage

    Beverage

    6 kinds of lactic acid bacteria fermentation, sweet and sour drinks, please your stomach, open a good mood for your day, welcome to join the agent.
  • Instant Food Instant Food
    Instant Food

    Instant Food

    Time-saving, affordable and delicious instant food that add convenience to your work and life.
Production Process

The main products of  haocaitou Food Co., Ltd. are candy, beverage and instant food. The following is their production process.

News & Events

Here, you can learn about new products, promotions, the latest technology and so on.

Love in the Dragon Boat Festival
15

Jun

Love in the Dragon Boat Festival
On June 12, 2021, Jiangsu Haocaitou organized the theme event of "Love in May Day, Happy Dragon Boat Festival". About 400 employees of the company experienced the love of Dragon Boat Festival together and felt love in the "Xiaoyang" family. The goodness coincides with the time, and the joy "Rice Dumplings" is being shared. This event allows employees and children to get together to celebrate the Dragon Boat Festival and share happiness. No matter how thick the reed leaves are, it can’t hold the “Xiaoyang” friendship, no matter how long the colorful rope is, it can’t entangle the children’s childhood. With good memories, on this occasion, I also wish all the demos to be always happy and always healthy.
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Flavorchem predicts 2022 food and beverage trends
15

Dec

Flavorchem predicts 2022 food and beverage trends
Immunity, sustainability to continue to shape food product launches Flavorchem has released its predictions for the top food and Lactic Acid Beverage trends for 2022. The flavor and ingredient supplier said it looked at product releases, market intelligence reports, data sources and social media buzz to develop the predictions. Flavorchem also noted how the pandemic transformed the food industry and placed a renewed emphasis on holistic wellness. The firm also pointed to the ongoing challenges regarding supply chain disruptions and food inflation have compounded the uncertainty that manufacturers and consumers are facing. Flavorchem expects the following trends will impact the food industry in the next year: Citrus Evolution: Health-signaling citrus fruit flavors and ingredients will evolve from consumer’s interest in immune boosting food and beverage products during the pandemic. Exotic citrus flavors like yuzu, blood orange, kumquat, and tangerine will feature more unique flavor profiles in the year ahead. Keto Craze: Health and wellness brands are tapping into the keto trend as the market carries strong momentum with an uptick of new keto products expected to hit store shelves in 2022. The diet’s continued growth will enable opportunity to branch out into popular keto categories: snacks, cereals, bars, breads, and cookies. Gut Feeling: With 8 in 10 global consumers prioritizing gut health, the digestive health movement continues to flourish as more pre, pro, and post-biotic ingredients are finding themselves in a series of new lineups ranging from nutritional drinks and juices to snacks and dairy. Happy Planet: Consumers and food brands will place strong emphasis on ethically and environmentally conscious practices to embrace a more sustainable future. Brand values and transparency, the environmental impact of packaging, new upcycled ingredients, and the next generation of proteins are sustainable trends to watch for in 2022.
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PLMA cancels January Private Label Trade Show
15

Dec

PLMA cancels January Private Label Trade Show
Event had been postponed from November 2021. The Private Label Manufacturers Association (PLMA) has canceled its January 2022 Private Label Trade Show in Chicago due to the ongoing effects of COVID-19 on business travel. Originally set for November, the show had been postponed to Jan. 30- Feb. 1, 2022. “This action was taken for a number of reasons, all related to the impact of COVID-19 on the safe movement of exhibitors and visitors who annually attend our Chicago show,” said PLMA President Peggy Davies. Davies noted that PLMA has plans for three major trade shows for retailers and store brand manufacturers during 2022: PLMA Global, a new online event set for March 28-31; the annual World of Private Label show in Amsterdam, May 31-June 1; and the traditional fall Chicago show, November 13-15. Due to the current COVID-19 situation, however, the in-person Chicago show is not possible for January, Davies said. “Because of the surge in cases nationwide, we are seeing an extension into 2022 of corporate travel limitations, if not new outright bans,” Davies said. “With the onset of colder weather and more indoor gatherings, an uptick in cases in the U.S. was predicted by most experts, but its extent has been greater than anticipated.” In addition, the outbreak of the omicron variant has exacerbated the COVID-19 situation overseas, resulting in the imposition of tougher restrictions on all international travel. This makes passage to Chicago by all trade show participants problematic, Davies added.
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